Forecasting Paid Search and Spend & Sales with a Square Root Model

What's the key to growing sales, revenue, and profit in the upcoming year? It's not automated campaigns or increased ad budgets. The real secret is learning from this year's ad performance - and applying that knowledge to next year!

In this e-book, Omnitail walks you through completing a sales and spend forecast using a square root model, to help you measure the impact of your ad spend on your overall revenue. You'll also discover your ideal contribution margin, and even the level of adjustment required to achieve that ideal - so you can make the changes needed to grow your business in 2021.

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At Omnitail, we do online marketing differently. Most agencies rely on KPIs like ROAS, A/S, and CPO/CPA — but those metrics don’t tell you the whole story. That’s why we manage our accounts to a different metric: operating profit. Our analysts evaluate every account, calibrate bidding strategy to create incremental profit, and maximize it. This flexible approach allows us to adjust to factors such as seasonality and changing business goals, making each dollar count. Success through metrics like profit — not just revenue — equals greater accountability, integrity, and transparency: and that’s what Omnitail is all about. www.omnitail.net