Is Paid Search Automation Right for Your Business?

In this paper, Omnitail walks you through some frequently-used types of automation in order to help you determine which
type of automation could benefit your business. Through exploring the pros and cons of each approach you will
discover scenarios where these methods of automation would be appropriate to use—and where they would not.

In order from simplest to most complex, it will be covering the following:
1. “smart Campaigns”
2. automated rules
3. Google Ad Scripts
4. Third-party solutions
5. direct api access

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



At Omnitail, we do online marketing differently. Most agencies rely on KPIs like ROAS, A/S, and CPO/CPA — but those metrics don’t tell you the whole story. That’s why we manage our accounts to a different metric: operating profit. Our analysts evaluate every account, calibrate bidding strategy to create incremental profit, and maximize it. This flexible approach allows us to adjust to factors such as seasonality and changing business goals, making each dollar count. Success through metrics like profit — not just revenue — equals greater accountability, integrity, and transparency: and that’s what Omnitail is all about.