As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers.

This year’s Nielsen Annual Marketing Report: Era of Adaptation equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.

Key takeaways include:
  • Continue marketing and reallocate your mix: Make the most of marketing budgets and engage with new consumer groups.
  • Focus on the end-to-end journey: Rethink omnichannel strategies and capitalize on opportunities in CTV and Addressable.
  • Leverage both holistic and granular measurement: Incorporate first-party data supplemented by second- and third-party data.

In this era of adaptation, download the report to gain access to future-forward strategies necessary to navigate the new frontier.

Download The Guide

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything™ to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at

© 2023 Third Door Media, Inc. All Rights Reserved.