CPM inflation is a pressing concern for digital marketers, reflecting the growing cost of digital advertising, and how it has become more expensive to reach customers online.

And while ad prices are soaring, precisely targeting ads is becoming more difficult due to a combination of factors, including increased competition, an increasingly limited ability to track consumers, changes in privacy laws, and consumer advertising indifference.

With a comprehensive consumer data strategy backed by identity resolution and audience segmentation, you can take steps to make your digital ad spend more effective in the face of escalating prices.

This white paper covers the top factors contributing to CPM inflation and how you can counter it with data and targeting. Download this report from Neustar, a TransUnion company, and learn how to:

  • Connect your entire consumer data ecosystem 
  • Move away from an over-reliance on third-party cookies and 
  • Build strong customer relationships in the process

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com

About Neustar
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. home.neustar