The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially in the global context in which we all find ourselves?

Read "The Retail Renaissance Report: 4 Keys to Predicting Online & In-Store Demand Across Global Markets" from Neustar, a TransUnion company, and see what top retailers learned from the whirlwind of volatility they've experienced over the past few years.

Leveraging three years' worth of retail sales data from leading global retailers, the report shows:

• How to go beyond linear forecasting to benefit from retail scenario planning models
• Best practices for inputting new variables and the most recent data as conditions evolve
• How to balance local with regional and national variables for more targeted predictions

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com

About Neustar
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. home.neustar