In today’s privacy-first environment, publishers are struggling to understand their audience's full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently.

To thrive in a world without third-party cookies, data-driven marketing and measurement need to evolve. It's time for an industry reset. It's time to reimagine the entire marketing ecosystem.

More than ever, there's a need to forge meaningful connections between brands, publishers, and people, and to accelerate marketing performance across online and offline channels.

Read the Future of Marketing eBook and learn how to:
  • Adapt to a post-cookie world
  • Harness rich consumer insights
  • Deliver better customer experiences
  • Future-proof marketing measurement

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

header

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com

About Neustar
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. home.neustar