If there’s one thing that’s certain in the field of marketing technology, it’s change. Rather than slowing down, several big changes are accelerating across the industry. And the good news is that you can harness them to your advantage for better marketing and better business.

Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future:
  • The maturing of martech platform ecosystems.
  • The blending of software and services.
  • The rise of citizen engineers.


These three marketing technology trends are breaking free of classic trade-offs and are enabling marketers to have "the best of both worlds.” Instead of suite vs. best-of-breed, it’s platforms and apps. Instead of buying software or services, it’s software-powered services and service-enabled software. Instead of build vs. buy, it’s custom apps and ops on a common foundation.

You can harness these trends today. But they will also get you through the disruptive "age of martech reckoning" ahead as we transition from the first golden age of marketing software to the second golden age and beyond.

Speaker:

Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Scott has over 20 years of experience at the intersection of marketing, IT, and software product development. He is the VP platform ecosystem at HubSpot, and previously was the co-founder and CTO of ion interactive. Scott is the author of the Chief Marketing Technologist blog - chiefmartec.com, and the author of the book Hacking Marketing.

Webinar was recorded February 28, 2019

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Produced in cooperation with


 

Attend MarTech Conference on the East Coast: Sept. 16-18, 2019 in Boston

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Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!