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You’ve seen the martech landscape graphic with 5000+ logos. You’re adept at marketing automation, data crunching, and multi-channel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

But the rubber has hit the road: it’s time to take a long, hard look at how to leverage martech and take your marketing operations to the next level.

Where do you start?

Join us as Scott Brinker and Anand Thaker discuss trends in the martech landscape, and how they might impact your marketing efforts.

You’ll learn:
  • Which hot marketing technologies are ready for the mainstream, which are for early adopters?
  • Is there consolidation in the martech landscape – and if so, how will that impact you?
  • What are the best ways to manage the incredible rate of change in marketing technology?
  • What are some ways to leverage your stack to build trust and scale the art of marketing?

Speaker:

Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Scott has over 20 years of experience at the intersection of marketing, IT, and software product development. He is the VP platform ecosystem at HubSpot, and previously was the co-founder and CTO of ion interactive. Scott is the author of the Chief Marketing Technologist blog – chiefmartec.com, and the author of the book Hacking Marketing.

Anand Thaker, CEO and Founder, IntelliPhi
Anand Thaker has over 15 years in marketing technology and growth strategy. Anand is the CEO, and Founder of IntelliPhi, a martech advisory, and innovation firm, focused on advancing go-to-market decisions for growth leaders. Anand’s experience spans demand generation, digital customer experiences, alignment and go-to-market strategies, Data/AI innovation and implementation, and martech roadmaps for startups to F500. As a serial entrepreneur, Anand advises select start-up leaders, enterprise executives, and mid to late-stage investors delivering several $100Ms in return and investment. He also has a knack for identifying and cultivating rising sales, marketing, and entrepreneur leaders

Webinar was recorded August 21, 2018

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Martech logoMarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. MarTech comes to Boston, MA October 1-3, 2018 and will be in San Jose, CA, April 3-5, 2019. Visit www.martechconf.com for more information. https://martechconf.com

Produced in cooperation with