You’ve seen the martech landscape graphic with 5000+ logos. You’re adept at marketing automation, data crunching, and multi-channel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
But the rubber has hit the road: it’s time to take a long, hard look at how to leverage martech and take your marketing operations to the next level.
Where do you start?
Join us as Scott Brinker and Anand Thaker discuss trends in the martech landscape, and how they might impact your marketing efforts.
- Which hot marketing technologies are ready for the mainstream, which are for early adopters?
- Is there consolidation in the martech landscape – and if so, how will that impact you?
- What are the best ways to manage the incredible rate of change in marketing technology?
- What are some ways to leverage your stack to build trust and scale the art of marketing?
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Scott has over 20 years of experience at the intersection of marketing, IT, and software product development. He is the VP platform ecosystem at HubSpot, and previously was the co-founder and CTO of ion interactive. Scott is the author of the Chief Marketing Technologist blog – chiefmartec.com, and the author of the book Hacking Marketing.
Anand Thaker, CEO and Founder, IntelliPhi
Anand Thaker has over 15 years in marketing technology and growth strategy. Anand is the CEO, and Founder of IntelliPhi, a martech advisory, and innovation firm, focused on advancing go-to-market decisions for growth leaders. Anand’s experience spans demand generation, digital customer experiences, alignment and go-to-market strategies, Data/AI innovation and implementation, and martech roadmaps for startups to F500. As a serial entrepreneur, Anand advises select start-up leaders, enterprise executives, and mid to late-stage investors delivering several $100Ms in return and investment. He also has a knack for identifying and cultivating rising sales, marketing, and entrepreneur leaders
Webinar was recorded August 21, 2018