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In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years.

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

  1. Digital Transformation
  2. Microservices and APIs
  3. Vertical Competition
  4. Digital Everything
  5. Artificial Intelligence

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally as well as how they engage with customers.

Download the e-book and find out what’s ahead and how marketers can leverage these disruptions for a successful 2018.


Martech logoSince 2014, MarTech has been the premier gathering of senior-level marketers charged with connecting marketing, technology, and management. Sound interesting? Join us April 23-25 in San Jose. https://martechconf.com/west/.