In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years.

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

  1. Digital Transformation
  2. Microservices and APIs
  3. Vertical Competition
  4. Digital Everything
  5. Artificial Intelligence

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally as well as how they engage with customers.

Download the e-book and find out what’s ahead and how marketers can leverage these disruptions for a successful 2018.


Martech logoJoin us at SMX® Advanced, June 3-5 in Seattle! This elite conference was designed exclusively for advanced marketers looking to perfect their skills and dive deep into search marketing. SMX Advanced will also host the 2019 Search Engine Land Awards ceremony and afterparty… if you’re eager to impress new clients, earn community praise, and take home the highest honor in search, enter now!