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Join us for the 2018 update to Scott Brinker's highly popular webinar on the disruptions affecting today's marketers. Building off the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

1. Digital Transformation
2. Microservices and APIs
3. Vertical Competition
4. Digital Everything
5. Artificial Intelligence

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally as well as how they engage with customers.

Find out what's changed, what's ahead, and how marketers can leverage these disruptions for a successful 2018.


Speaker:

Scott Brinker MarTech Conference Chair and Editor, chiefmartec.com
Scott has over 20 years of experience at the intersection of marketing, IT, and software product development. He is the VP platform ecosystem at HubSpot, and previously was the co-founder and CTO of ion interactive. Scott is the author of the Chief Marketing Technologist blog - chiefmartec.com, and the author of the book Hacking Marketing.

Webinar was recorded February 8, 2018

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Martech logoSince 2014, MarTech has been the premier gathering of senior-level marketers charged with connecting marketing, technology, and management. Sound interesting? Join us April 23-25 in San Jose. https://martechconf.com/west/.

Produced in cooperation with