There is immense value in a loyal customer base.

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

That’s why Marigold created a comprehensive report for all things loyalty.

Download Marigold’s 2024 State of Loyalty Report to discover:
  • The latest consumer data on brand loyalty
  • Four key action items to drive deeper loyalty
  • Practical methods to optimize the human experience
  • & more!

Download The Guide


Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at

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