Marigold's 2024 Global Consumer Trends Index

The latest consumer insights into marketing channels, messaging engagement, brand loyalty, data privacy & more.

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet.

This year’s report includes more data for age generations, as well as new insights into key areas like purchase drivers, messaging engagement, data privacy and zero-party data acquisition.

Download Marigold’s 2024 Global Consumer Trends Index, and discover:

Which factors consumers deem more important than price when making a purchase decision
How to leverage your messaging to drive both engagement and loyalty
Which types of brand interactions consumers consider to be creepy, and which they consider to be cool
The factors that make a consumer more likely to complete a survey

Download The Guide

Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.