A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think.

There is a psychology behind what grabs readers attention and why and proven theories about why people convert. Are you ready to use the science of influence to your advantage?

In Marigold's latest guide, you’ll gain a better understanding of:
  • The 4 biggest copywriting and design dos and don'ts you should consider before you hit send
  • What happens when you get email design wrong and how to improve the next email
  • How to use personalization to connect with your audience
  • The psychology behind what grabs readers attention and why

Download The Guide


Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.

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