According to Forrester Research, 57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2023. As CMOs continue to double down on strategies to build deeper relationships with customers that span the entire customer acquisition lifecycle, it’s important to understand the new and emerging trends impacting marketing and loyalty budgets.

Download Forrester’s Planning Guide 2024: B2C Marketing Executives to learn:

• Where B2C marketing executives are allocating their budgets, and the motivating forces behind them
  
• Key priorities to best stabilize your future returns
  
• Which investments you should scrutinize and consider reducing
  
• New methods for collecting consumer insights