One of the differentiating factors that make email so powerful is its ability to showcase high levels of personalization.

Personalization in email marketing means more than just slapping the recipient’s name in the salutation. Email marketing personalization is all about addressing each recipient as an individual.

Each interaction is informed by what you know about that customer, making each touch seem curated & individualized.

In this guide we'll cover:

• What is email marketing personalization? 
  
• How can you achieve personalization in your email marketing strategy? 
  
• Use the checklist to create your own personalization strategy that applies to your audience.