So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking.

Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful converters.

Download this guide to explore the 10 tips that every email marketer should know when it comes to optimizing your CTAs.

In this guide we'll cover:
  • Call-to-action FAQs - What you need to know
  • Top 5 call-to-action copy tips & Top 5 call-to-action design tips
  • Testing, implementing, and next steps

Download The Guide


Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at

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