Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking.

This new whitepaper from MoreVisibility walks through the key changes in GA-4 and how they can benefit your business. Learn about the new event-based data collection, simplified account structure, revamped UI, evolved metrics, and more.


Founded in 1999 and based in Boca Raton, FL, MoreVisibility is one of the nation's leading Digital Marketing agencies specializing in Search Engine Optimization, Digital Advertising (PPC), Google Analytics, and Website Design. MoreVisibility is proud to be a Premier Partner for Google Ads, a Google Marketing Platform Partner, including certification in Google Analytics and Tag Manager, as well as a Facebook Blueprint Certified Planner and Microsoft Advertising Partner. Since inception, MoreVisibility has helped hundreds of businesses with their online marketing needs. Learn more at

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