Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business.

In this whitepaper, MoreVisibility will walk you through what GA-4 is and how to prepare.

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MoreVisibility is one of the nation’s leading full-service interactive advertising agencies and Google Analytics Certified Partner specializing in Data Intelligence, Search Engine Optimization, Search Engine Marketing, and Web Design.

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