As more and more brands turn towards their marketing teams to create personalized user experiences, MoEngage created "A Beginner’s Guide to Omnichannel Marketing using Marketing Automation."

In this guide you’ll learn:

  • What, why, and how of omnichannel marketing
  • Usage of omnichannel marketing automation for different customer phases - Onboarding, Engagement, Conversions and Retention
  • Real-life examples of brands successfully executing an omnichannel experience/campaign

Bonus: Also included are 4 key takeaways for building an effective omnichannel marketing automation strategy for your brand.


MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site massages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million end consumers every month. With offices in 9 countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit www.moengage.com.

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