Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing objectives.

Published: 26 October 2020

Analyst(s): Mike McGuire , Anna Maria Virzi , Joseph Enever

Table Of Contents:
  • Market Definition/Description
  • Magic Quadrant
  • Vendor Strengths and Cautions
    • Airship
    • CleverTap
    • FollowAnalytics
    • IMImobile
    • Leanplum
    • MoEngage
    • Plexure
    • Punchh
    • Pyze
    • Swrve
    • Upland (Localytics)
    • Vibes
    • Xtremepush
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
  • Context
  • Market Overview
  • Gartner Recommended Reading
  • Evaluation Criteria Definitions

MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site massages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million end consumers every month. With offices in 9 countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit

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