For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of all shapes and sizes. With performance-first capabilities similar to other digital channels like Meta or Google, CTV provides transparent, detailed campaign data, giving you full visibility into your results. In this guide MNTN covers all things CTV reporting and measurement so you know what to monitor to tap into the channel’s full performance potential.
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
