Scaling your advertising doesn't mean choosing between driving new leads or increasing revenue from existing customers. With the right full funnel strategy, you can have both.
This guide from MNTN reveals how top CTV advertisers achieve 27% more site traffic and nearly 2x higher ROAS by running prospecting and retargeting campaigns simultaneously from the start.
You'll also learn:
- Why waiting to add retargeting leads to missed growth opportunities
- How to create turnkey creative variations to optimize ads without completely new creative each time
- The power of utilizing 3+ creatives for maximizing campaign efficiency
Dive in to learn why you don’t have to pick and choose which part of the funnel you target at a time. Hitting top and bottom funnel goals actually work better, together.
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
