The B2B Social Marketer’s Guide to Connected TV

How to Use the Skills You Already Have to Set Up and Succeed on the TV Screen

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities.

This guide will walk through everything you need to get started on CTV, from how to set up that initial campaign to managing them once they’re live. It even answers questions like what to do if you don’t have video creative (it’s less costly than you think!). With this guide in hand, your first CTV campaign can be live in the time it takes to write a LinkedIn post.



MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television.

MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

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