The Connected TV Terminology Cheat Sheet for B2B Marketers

Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. And let’s set the record straight—this channel isn’t only relegated to B2C brands.

The doors are wide open for B2B brands to access Connected TV’s branding, performance and measurement bonafides, where digital meets the prestige of TV advertising.

As a B2B marketer, you know all too well that the industry is rife with jargon and technical acronyms, so let us do the legwork for you with this guide to the sometimes convoluted, ever-changing world of CTV, one term at a time.



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MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

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