The Guide to the Psychology of Referral
coverThe attraction of refer-a-friend-programs is not only financial; they tap into a much deeper human need for social recognition and belonging.

This guide from Mention Me considers how psychology affects referral marketing.

It looks at:
  • What motivates customers to refer a friend?
  • The perfect mix of persuasive ingredients that encourages referral
  • Nudge theory
  • Constructing a testing matrix considering psychological enablers and barriers

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoMention Me helps businesses turn referral into a new marketing channel. Our platform has unique features to ensure referral success and our team work alongside you to determine how best to unlock the potential for your business.