MarTech's latest publication of the "B2B Data Enrichment and Hygiene: A Marketer's Guide" examines the market for B2B data enrichment and hygiene solutions and the considerations involved in implementation. The 38-page report reviews the growing market for B2B data enrichment and hygiene, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.

In this report you will learn: 

  • What factors are driving the adoption of B2B data enrichment and hygiene solutions?
  • What capabilities do B2B data enrichment and hygiene vendors provide?
  • Does my company need B2B data enrichment and hygiene?
  • Who are the leading players in B2B data enrichment and hygiene?
  • How do I evaluate which solution is best for my business?

Also included in the report are profiles of 12 B2B data enrichment and hygiene vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6sense
  • Anteriad
  • Apollo.io
  • Demandbase
  • Dun & Bradstreet
  • Explorium
  • HubSpot
  • Informatica
  • Lusha
  • Melissa
  • Openprise
  • ZoomInfo

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a B2B data enrichment and hygiene provider for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for B2B data enrichment and hygiene.

Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media

Research:
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media