MarTech's publication of "Enterprise Customer Experience Management Platforms: A Marketer’s Guide" examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page report reviews the growing market for customer experience management platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer experience management platforms.
  • What you should look for in a customer experience management platform solution.
  • What trends are driving the adoption of customer experience management platforms.
  • About the capabilities customer experience management platforms provide.

Also included in the report are profiles of 12 customer experience management platform vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acoustic
  • ActionIQ
  • Act-On
  • Adobe
  • Alterian
  • Disqo
  • inQuba
  • Genesys
  • Pegasystems
  • Salesforce
  • SAS
  • Treasure Data

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. These interviews took place in the fourth quarter of 2023 and the first quarter of 2024. In addition to third-party research, these sources form the basis for this report.

Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Research, Writing and Editing:
Pamela Parker, Research Director, Content Studio, Third Door Media

Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media

Thank you for your interest in this MarTech report.