Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience.

Implementing a COP makes sense at a time when 79% of consumers and 85% of business buyers say their experience with a business is as important as the products or services it provides, according to the most recent "State of the Connected Customer"* report.

MarTech's publication of "Enterprise Conversion Optimization Platforms: A Marketer’s Guide" examines the market for conversion optimization platforms and the considerations involved in implementation. The 34-page report reviews the growing market for conversion optimization platforms, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 7 vendors, capabilities comparisons and recommended steps for evaluating and purchasing.


* Source: “State of the Connected Customer,” 5th Edition, by Salesforce, Inc