MarTech's latest publication of "Enterprise Marketing Performance Management Platforms: A Marketer’s Guide" examines the market for Marketing Performance Management Platforms and the considerations involved in implementation. The 58-page report reviews the growing market for Marketing Performance Management Platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in Enterprise Marketing Performance Management Platforms.
  • What you should look for in an Marketing Performance Management Platform solution.
  • What trends are driving the adoption of Marketing Performance Management Platforms.
  • About the capabilities Enterprise Marketing Performance Management Platforms provide.


Also included in the report are profiles of 12 Marketing Performance Management Platform vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • BrandMaker
  • Full Circle Insights
  • HCL Unica
  • Integrate
  • Marmind
  • Measured
  • Mediatool
  • Neustar
  • Nielsen
  • OptiMine
  • Salesforce
  • SAS Customer Intelligence 360


Editorial Advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Researcher and Editor
Pamela Parker, Research Director, Content Studio, Third Door Media

This report is sponsored by Integrate, Neustar and Optimine