This research report is sponsored by Salesforce and Acoustic.
Over 93% of consumers used email to engage with companies last year—making it the most trusted digital channel by far. But the game has changed. In a world where inboxes are more crowded than ever, your success depends on more than just sending—it’s about sending smarter.
MarTech's latest publication of the "Email Marketing Platforms: A Marketer's Guide" reveals what today’s customers expect from email, and how leading marketers are stepping up to meet those demands. From AI-powered personalization to high-performing automation workflows, the report captures where the market is going—and which platforms are built to keep up.
You'll discover how top-performing brands are using behavioral data and intelligent segmentation to drive revenue, why omnichannel capabilities are now table stakes, and what to look for when evaluating a new solution.
Plus, the guide includes an in-depth comparison of 16 platforms—from market veterans to new disruptors—so you can make an informed decision based on real-world capabilities.