Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of email marketing is continually developing. And external factors like Apple’s Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt.

Download MarTech's "Email Marketing Platforms: A Marketer's Guide" to stay up to date and learn about new and better features in the latest generation of email technology.

This 51-page report examines the market for email marketing platform and the considerations involved in implementation, profiles leading vendors, and reviews the latest trends, opportunities and challenges.

Also included in the report are profiles of 10 email marketing platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

• ActiveCampaign
• Adobe
• Campaign Monitor
• Cheetah Digital
• Constant Contact
• Cordial
• Salesforce
• Validity
• Upland Software
• Zeta Global