MarTech Intelligence Report

Email Marketing Platforms: A Marketer's Guide

MarTech's publication of "Email Marketing Platforms: A Marketer's Guide" examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.

In this report you will learn:
  • Who the leading players are in email marketing platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities an email marketing platform provides.

Editorial adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Researcher/Writer/Editor 
Pamela Parker, Research Director, Content Studio, Third Door Media

The report was prepared by conducting in-depth interviews with leading vendors and industry experts in the first quarter of 2023. This inquiry, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an email marketing platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.


Also included in the report are profiles of 13 email marketing platforms, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Solutions profiled in this report:

  • ActiveCampaign
  • Adobe
  • Bloomreach
  • Brevo
  • Constant Contact
  • Cordial
  • Dotdigital
  • Marigold
  • MessageGears
  • Oracle
  • Salesforce
  • Twilio Sendgrid
  • Zeta Global

This research report is sponsored by Salesforce.