MarTech Intelligence Report


MarTech's publication of "Email Marketing Platforms: A Marketer's Guide" examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.

In this report you will learn:
  • Who the leading players are in email marketing platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities an email marketing platform provides.

Editorial adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Researcher/Writer/Editor 
Pamela Parker, Research Director, Content Studio, Third Door Media

The report was prepared by conducting in-depth interviews with leading vendors and industry experts in the first quarter of 2023. This inquiry, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an email marketing platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.


Email Marketing Platforms: A Marketer's Guide



Also included in the report are profiles of 13 email marketing platforms, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Solutions profiled in this report:

  • ActiveCampaign
  • Adobe
  • Bloomreach
  • Brevo
  • Constant Contact
  • Cordial
  • Dotdigital
  • Marigold
  • MessageGears
  • Oracle
  • Salesforce
  • Twilio Sendgrid
  • Zeta Global

This research report is sponsored by Brevo and MessageGears.