MarTech Intelligence Report
Marketing Work Management Platforms: A Marketer’s Guide
- Who the leading players are in marketing work management platforms.
- What you should look for.
- What trends are driving adoption.
- The capabilities marketing work management platforms provide and how vendors are incorporating AI- and ML-driven functionality.
Also included in the report are profiles of 7 marketing work management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Vendors profiled in this report:
Kim Davis, Editor-at-Large, MarTech, Third Door Media
Pamela Parker, Research Director, Content StudioThird Door Media
The report was prepared by conducting in-depth interviews with leading vendors and industry experts in the first quarter of 2024, in addition to third-party research.
Who should read this report:
- Internet marketers and agencies doing their due diligence in selecting a marketing work management platform.
- Analysts and vendors looking for current intelligence about this dynamic marketplace.
- Anyone who needs to be up to speed on the key players and major trends in this market.
This research report is sponsored by Airtable and Smartsheet.