MarTech Intelligence Report

Marketing Work Management Platforms: A Marketer’s Guide


MarTech's publication of "Marketing Work Management Platforms: A Marketer’s Guide" examines the market for marketing work management platforms and the considerations involved in implementation. The 32-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in marketing work management platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities marketing work management platforms provide and how vendors are incorporating AI- and ML-driven functionality.

Also included in the report are profiles of 7 marketing work management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Adobe
  • Airtable
  • Asana
  • Screendragon
  • Smartsheet
  • Teamwork.com
  • Wrike, Inc

Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Research, Writing and Editing:
Pamela Parker, Research Director, Content Studio, Third Door Media

Research:
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media

This report was prepared by analyzing third-party research and conducting in-depth interviews with leading vendors and industry experts in the first quarter of 2025.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a marketing work management platform.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.

Thank you for your interest in this MarTech report.