MarTech Intelligence Report

MarTech's publication of "Enterprise Marketing Work Management Platforms: A Marketer's Guide" examines the market for marketing work management platforms and the considerations involved in implementation. The 32-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in marketing work management platforms
  • What you should look for
  • What trends are driving adoption
  • The capabilities marketing work management platforms provide

Kim Davis, Editorial Director, MarTech, Third Door Media

Pamela Parker, Research Director, Third Door Media

Writer and Analyst:
Karen Burka, Senior Research Consultant, Third Door Media

The report was prepared by conducting in-depth interviews with leading vendors and industry experts in March and April 2023 in addition to reviewing third-party research.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a marketing work management platform
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in this market

Enterprise Marketing Work Management Platforms: A Marketer's Guide

Also included in the report are profiles of 8 marketing work management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Adobe Workfront
  • Airtable
  • Asana
  • Scoro Software
  • Screendragon
  • Smartsheet
  • Wrike, Inc

This research report is sponsored by Airtable.