This research report is sponsored by ZoomInfo.
What goes into a successful ABM strategy?
MarTech’s Account-Based Marketing Tools: A Marketer’s Guide discusses 5 core ABM strategy elements and shows how ABM platforms help marketers achieve these strategic objectives. Implementing an effective ABM strategy requires the right technology foundation. Download our free guide to learn:
- The trends driving ABM platform use
- Core components of successful ABM programs
- An unbiased view of leading vendor capabilities
Also included in the report are profiles of 11 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- 6Sense
- Adobe Marketo Engage
- Demandbase
- Dun & Bradstreet
- Folloze
- Jambo, a Expandi Group brand
- N.Rich
- RollWorks
- Salesforce
- Terminus
- ZoomInfo