MarTech's latest publication of the "Enterprise Account-Based Marketing Tools: A Marketer's Guide" examines the market for ABM platforms and the considerations involved in implementation. The 53-page report reviews the growing market for ABM platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving the use of ABM tools.
  • What capabilities are provided by ABM tools.
  • How the boom in AI and machine learning is affecting ABM software.
  • Whether your company needs an ABM platform?
  • Who the leading players in ABM platforms are?
  • How to evaluate which platform is best for your business?

Also included in the report are profiles of 11 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6Sense
  • Adobe Marketo Engage
  • Demandbase
  • Dun & Bradstreet
  • Folloze
  • Jambo, a Expandi Group brand
  • N.Rich
  • RollWorks
  • Salesforce
  • Terminus
  • ZoomInfo

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a ABM platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for ABM software.
Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Research, Writing and Editing
Pamela Parker, Research Director, Content Studio, Third Door Media

Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media

This research report is sponsored by ZoomInfo.