MarTech Intelligence Report


MarTech's publication of "Account-Based Marketing Tools: A Marketer's Guide" examines the market for ABM tools and the considerations involved in implementation. The 46-page report reviews the growing market, plus the latest trends, opportunities and challenges.

This report answers the following questions:
  • Why do B2B companies use ABM software?
  • What are the key elements of successful ABM strategies?
  • What capabilities do ABM tools provide?
  • Who are the leading players in ABM software?
  • How much does ABM software cost?
  • What should we ask ourselves and vendors before we adopt ABM software?

Editorial Advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Researcher and Editor
Pamela Parker, Research Director, Third Door Media


Account-Based Marketing Tools: A Marketer's Guide

Second Edition


Also included in the report are profiles of 13 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6Sense
  • Adobe Marketo Engage
  • Bombora
  • Demandbase
  • Dun & Bradstreet
  • Integrate
  • Jabmo
  • Madison Logic
  • Market Resource Partners, LLC (MRP).
  • N.Rich
  • RollWorks
  • Salesforce
  • Terminus

This research report is sponsored by Salesforce.