MarTech Intelligence Report


MarTech's publication of "Enterprise Account-Based Marketing Platforms: A Marketer's Guide" examines the market for ABM and the considerations involved in implementation. The 50-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in ABM
  • What you should look for
  • What trends are driving adoption
  • The capabilities ABM provide

Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Research/Writing/Editing
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts as well as gathering information from profiled vendors via a proprietary questionnaire. These interviews and surveys took place in April and May of 2023 and built upon previous versions of this report. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a ABM for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.


Enterprise Account-Based Marketing Platforms: A Marketer's Guide



Also included in the report are profiles of 12 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6Sense
  • Adobe Marketo Engage
  • Bombora
  • Demandbase
  • Dun & Bradstreet
  • Folloze
  • Integrate
  • Kwanzoo
  • Market Resource Partners, LLC (MRP).
  • RollWorks
  • Salesforce
  • Terminus

This research report is sponsored by Salesforce.