MarTech Intelligence Report


MarTech's publication of "Account-Based Marketing Tools: A Marketer's Guide" examines the market for ABM tools and the considerations involved in implementation. The 46-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in ABM tools
  • What you should look for
  • What trends are driving adoption
  • The capabilities ABM tools provide

Editorial Advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Researcher and Editor
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. These interviews took place in May and June of 2021 and built upon the first edition of this report published in 2018. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a ABM tools for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in this market


Account-Based Marketing Tools: A Marketer's Guide

Second Edition


Also included in the report are profiles of 13 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6Sense
  • Adobe Marketo Engage
  • Bombora
  • Demandbase
  • Dun & Bradstreet
  • Integrate
  • Jabmo
  • Madison Logic
  • Market Resource Partners, LLC (MRP).
  • N.Rich
  • RollWorks
  • Salesforce
  • Terminus

This research report is sponsored by Salesforce, Integrate, RollWorks, Dun & Bradstreet, Bombora and N. Rich.