Instead of focusing solely on the awareness, interest, consideration, intent, evaluation and purchase stages — aka the “classic marketing funnel” of the buyer experience — customer journey orchestration aims to nurture the relationship between the customer and the brand beyond ownership and into repeat purchases and brand advocacy.
Customer journey orchestration software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time.
MarTech's publication of "Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide" examines the market for customer journey orchestration platforms and the considerations involved in implementation. The 49-page report reviews the growing market, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in customer journey orchestration platforms.
- What you should look for.
- What trends are driving adoption.
- The capabilities customer journey orchestration platforms provide.