MarTech Intelligence Report


MarTech's publication of "Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide" examines the market for customer journey orchestration platforms and the considerations involved in implementation. The 48-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer journey orchestration platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities customer journey orchestration platforms provide.

Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Researcher and Editor
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. These interviews took place in May and June of 2022. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey orchestration for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.


Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide



Also included in the report are profiles of 11 customer journey orchestration platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Alterian
  • Cheetah Digital
  • CSG
  • Emarsys
  • inQuba
  • Iterable
  • Pointillist by Genesys
  • Salesforce
  • SAS
  • Thunderhead by Medallia
  • Treasure Data

This research report is sponsored by Salesforce and Treasure Data.