MarTech Intelligence Report


MarTech's publication of "Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide" examines the market for customer journey orchestration platforms and the considerations involved in implementation. The 49-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer journey orchestration platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities customer journey orchestration platforms provide.

Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Research/Writing/Editing:
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. These interviews took place in March and April of 2023. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey orchestration for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.
This report is sponsored by Acoustic


Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide



Also included in the report are profiles of 11 CJO platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acoustic
  • Act-On
  • Adobe Customer Journey Optimizer
  • Alterian
  • CSG
  • Emarsys
  • inQuba
  • Genesys
  • Salesforce
  • SAS
  • Treasure Data

This research report is sponsored by Acoustic.