MarTech Intelligence Report


MarTech's publication of "Enterprise Customer Journey Analytics Tools: A Marketer's Guide" examines the market for customer journey analytics tools and the considerations involved in implementation. The 34-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer journey analytics tools
  • What you should look for
  • What trends are driving adoption
  • The capabilities customer journey analytics tools provide

Editorial Advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Researcher and Editor
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. These interviews took place in May and June of 2021. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey analytics for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in this market


Enterprise Customer Journey Analytics Tools: A Marketer's Guide

New report – First Edition


Also included in the report are profiles of 8 customer journey analytics tools vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Adobe
  • Auryc
  • MoEngage
  • Pointillist
  • Salesforce
  • SharpSpring
  • Thunderhead
  • WebEngage

This research report is sponsored by Salesforce, MoEngage, and SharpSpring.