With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics are tailor made for proving how tactics and media channels contribute to the bottom line.

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources.

MarTech's publication of "Enterprise Marketing Attribution and Predictive Analytics Tools" examines the market for marketing attribution and predictive analytics tools and the considerations involved in implementation.

The 35-page report looks at the market forces impacting marketing attribution and predictive analytics solutions, describes the vendor landscape, examines the feature sets marketers can expect when evaluating such tools, and advises on how to move your decision-making forward.