Martech Intelligence Report


MarTech's latest publication of "Marketing Attribution & Performance Management: A Marketer’s Guide" examines the market for marketing attribution and performance management tools and the considerations involved in implementation. The 57-page report reviews the growing market for marketing attribution and performance management tools, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in marketing attribution and performance management tools.
  • What you should look for in a marketing attribution and performance management tool solution.
  • What trends are driving the adoption of marketing attribution and performance management tools.
  • About the capabilities marketing attribution and performance management tools provide.


Also included in the report are profiles of 12 Marketing Attribution and Performance Management vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Full Circle Insights
  • HCL Unica
  • Integrate
  • Keen
  • Marmind
  • Measured
  • Mediatool
  • OptiMine
  • Salesforce
  • SAS Customer Intelligence 360
  • TransUnion
  • Uptempo


Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Research/Writing/Editing 
Pamela Parker, Research Director, Content Studio, Third Door Media


This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June of 2023.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a marketing attribution and performance management tool platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for marketing attribution and performance management tool platforms.


Marketing Attribution & Performance Management: A Marketer’s Guide



This research report is sponsored by Keen and Salesforce.