Digital asset management platforms, or DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets.

A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand -- images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats.

MarTech's "Enterprise Digital Asset Management Platforms: A Marketer's Guide" examines the market for enterprise DAM platforms and the considerations involved in implementation. The 58-page report also reviews the benefits of using a DAM, the latest industry trends driving the growth of digital asset management; plus profiles or leading vendors, capabilities comparisons, and recommended steps for making an informed purchase decision.

Also included in the report are profiles of 13 digital asset management platform vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acquia
  • Adobe
  • Aprimo
  • Brandfolder by Smartsheet
  • Bynder
  • Canto
  • Celum
  • Cloudinary
  • Frontify
  • MediaBeacon (Esko)
  • Pattern PXM
  • PhotoShelter
  • QBank

Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Research, Writing and Editing:
Pamela Parker, Research Director, Content Studio, Third Door Media

Research:
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media

MarTech conducted numerous in-depth interviews with leading vendors and industry experts in the first quarter of 2024. These interviews, in addition to third-party research and input from category-expert advisors, form the basis for this report.

This research report is sponsored by Bynder.