Digital asset management platforms, or DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets.
A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand -- images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats.
A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand -- images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats.
MarTech's "Enterprise Digital Asset Management Platforms: A Marketer's Guide" examines the market for enterprise DAM platforms and the considerations involved in implementation. The 51-page report also reviews the benefits of using a DAM, the latest industry trends driving the growth of digital asset management; plus profiles or leading vendors, capabilities comparisons, and recommended steps for making an informed purchase decision.