As consumers increasingly zig-zag across devices and marketing channels, identity resolution has become critical to marketing success. U.S. consumers are projected to own up to 13 connected or networked devices by the end of 2021.

At the same time, consumer expectations for relevant, personalized brand interactions are rising just as quickly. As a result, brand marketers must understand which online devices and offline behaviors belong to a consumer, as well as who that consumer is.

This MarTech guide examines the market for identity resolution platforms and the considerations involved in implementation. It  covers the latest market trends, including the implications of consolidation and new privacy regulations.

Also included in the report are profiles of leading identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.


This report is sponsored by Neustar and Amperity