Consumer expectations for highly personalized marketing interactions have reached an all-time high. Two-thirds of consumers now expect companies to understand their unique needs and expectations, according to Salesforce’s State of the Connected Customer report, and more than half always expect marketing offers to be personalized.
As a result, identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws.
As a result, identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws.
This MarTech guide examines the market for identity resolution platforms and the considerations involved in implementation. It covers the latest market trends, including the implications of consolidation and new privacy regulations.
Also included in the report are profiles of leading identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
This report is sponsored by TransUnion, LiveRamp, and Acxiom