MarTech Intelligence Report

Enterprise Identity Resolution Platforms: A Marketer's Guide

New report – Second Edition

MarTech Today's publication of the "Enterprise Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms and the considerations involved in implementation. The 47-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in identity resolution
  • What you should look for in an identity resolution solution
  • What trends are driving the adoption
  • About the capabilities identity resolution solutions provide

Editorial Advisor:
David M. Raab, CEO, Raab Associates Inc.; Founder & CEO, CDP Institute

Research/Writer:
Claire Schoen, Director, Marketing Services Content, Third Door Media

Editor:
Karen Burka, Senior Research Consultant, Third Door Media
 Pamela Parker, Senior Editor and Projects Manager, Content Studio, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in March and April 2020.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an Identity Resolution platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for Identity Resolution solutions

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Also included in the report are profiles of 12 integration platform as a service vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acxiom
  • Experian Marketing Services
  • FullContact
  • Infutor
  • LiveRamp
  • Merkle
  • Neustar Marketing Solutions
  • Oracle Data Cloud
  • Signal
  • SmarterHQ
  • Throtle
  • Valassis

This research report is sponsored by Infutor.